HISTORY

A TRADITION OF VISION – THE WAY WE THINK

The Start of a Journey

UNITED BRANDS is still a relatively young company – we started our journey in 1999 in Prague, Czech Republic - when the company was established and opened the first offices.

Since the beginning we have made quite a long and remarkable journey

  • Extended our business into the following countries: Czech Republic, Slovakia, Hungary, Bulgaria, Baltic States and since 2018 Poland
  • Established several joint ventures with logistic partners to ensure efficient deliveries and distribution
  • Opened several high-developed logistic centers
  • Builded-up long-terms partnerships with our customers and suppliers

The structure of our business

CORPORATE GOALS

Our Vision

The vision from the beginning was to become UNITED BRANDS the First Choice in distribution within the markets we operate.

Our Mission

We love Wines and Spirits! - We live Wines and Spirits!

To find the path, you must know the destination

To stay on route and steer the company safely into the future and through turbulent times, the Board of Directors has defined goals. These fundamental patterns are agreed to define the orientation and aspirations of UNITED BRANDS while giving all staff a sense of direction.

  • We want to remain a financially independent company in the long term run
  • For every fiscal year we set targets that will enable us to expand the companys assets and finance growth.
  • We focus on the main business areas of national and international retail markets while constantly developing our distribution business model
  • To assure our status as a leading company in distribution over the long term as organically as possible
  • We aim to control participating interests by applying our business model and earnings targets

VISION & VALUES

Much of the success of UNITED BRANDS is attributed to our team embracing and executing our core values and keeping them in mind when making all decisions.

Our core values are

Performance

Courage

Motivation

Empowerment

Cost-awareness

We are committed to deliver a "long-term creation chain".

We are entrepreneurial by being innovative and simple with enterprising spirit.

We are motivated people, we are performance oriented and seek for improvement in our projects.

We are responsible and reliable representing integrity, behavior and teamwork.